Way Better Partners helps marketing teams and agencies build stronger, more effective partnerships that deliver impactful work.
about
The Way Better Way
Our Mission
To elevate the way marketers, procurement, and agencies collaborate.
Our Approach
We blend personal experience and quantitative learnings derived from 50+ interviews with marketing, procurement, and agency leadership. Way Better Partners knows how to turn tension into momentum, and breakdowns into breakthroughs.
What We Believe
Healthy relationships are a strategic business lever.
Way Better Partners helps teams build the trust, transparency, and shared accountability that turns partnerships into growth engines.
approach
Every partnership is different, but the path to better always follows the same rhythm.
Discover
We assess your current state through surveys, interviews, and existing data.
Diagnose
We identify strengths, gaps, and patterns that impact trust, collaboration, and results.
Design
We co-create an improvement plan grounded in evidence and empathy.
Deliver
We guide teams through workshops, tools, and follow-up to ensure lasting change.
PROGRAMS
The Partner Better Portfolio
Way Better Partners is a consultancy built for the moments that matter most in agency and marketing team partnerships—when new relationships begin, when trust needs rebuilding or when collaboration isn’t delivering what it could.
Robin Shapiro
CEO
Robin Shapiro is the Founder and CEO of Way Better Partners, a consultancy built on one conviction: healthy partnerships are a strategic business lever.
As a former CEO and Chief Creative Officer within Omnicom—most recently as CEO of TBWA\WorldHealth—Robin has spent more than 35 years leading agencies through transformation and growth.
Today, she helps marketing, procurement, and agency leaders build the systems and skills that make collaboration scalable and creativity sustainable. Blending decades of leadership experience with insights from 50+ executive interviews, she and her team turn tension into momentum and breakdowns into breakthroughs—proving that when partnerships work, everything works better.
